Wikis, blogs, microblogging, commenting, rating…we all know the buzzwords around the “Social intranet” by know.
If the first trend was about getting people to use the new technology, the second seems to be about making sense of all the information that has been created by now.

I sat down with a number of our customers the other week to talk about intranets and internal portals and everyone seemed to face one particular challenge: making sense of the collaborative and social content. How do we make this sort of information searchable without losing the context?  And how do we know who the sender is?

One approach which was discussed is to use the people card and search as an integrator between the social components. By using search we can easily integrate everything from microblogging-flows, to comments and contributes in different communities used in the enterprise. The search engine fetches the information and presents it real-time.

Social intranets and search

What is your view of the future social intranets? Have you solved the issues with search in collaborative and social content?

Real time search is a big fuzz in the global network called Internet. Major search engines like Google and Bing are now providing users with real time search results from Facebook, Twitter, Blogs and other social media sites. Real time search means that as soon as content are created or updated, it is immediately searchable. This might be obvious and seems like a basic requirement, but working with search you know that this is not the case most of the time. Looking inside the firewall, in the enterprise, I dare to say that real time search is far from common. Sometimes content is not changed very frequently so it is not necessary to make it instantly searchable. Though, in many cases it’s the technical architecture that limits a real time search implementation.

The most common way of indexing content is by using a web crawler or a connector. Either way, you schedule them to go out and fetch new/updated/deleted content at specific interval during the day. This is the basic architecture for search platforms these days. The advantage of this approach is that the content systems does not need to adapt to the search platform, they just deliver content through their ordinary API:s during indexing. The drawback is that new or updated content is not available until next scheduled indexing. Depending on the system this might take several hours. Due to several reasons, mostly performance, you do not want to schedule connectors or web crawlers to fetch content too often. Instead, to provide real time search you have to do the other way around; let the content system push content to the search platform.

Most systems have some sort of event system that triggers an event when content is created/updated/deleted. Listening for these events, the system can send the content to the search platform at the same time it’s stored in the content system. The search platform can immediately index the pushed content and make it searchable. This requires adaptation of the content system towards the search platform. In this case though, I think the advantages outweighs the disadvantages. Modern content systems of today are (or should be) providing a plug-in architecture so you should fairly easy be able to plug in this kind of code. These plugins could also be provided by the search platform vendors just as ordinary connectors are provided today.

Do you agree, or have I been living in a cave for the past years? I’d love to hear you comments on this subject!

While visiting Enterprise Search Summit in San Jose I realized that enabling Enterprise 2.0 within enterprise search is the hottest trend at the moment.

Andrew McAfee who coined the term Enterprise 2.0 and has released a book on the subject, spoke about how to use altruism to develop the enterprise. People are wired to help and if we stop obsessing about the risks and lower the bars for how people can help each other it is possible to make this work within a corporate environment.

He also spoke about how process control and how much workflow control. How much do we really need? Make it easy to correct mistake instead of making it hard to make them. With regards to innovation he pointed out that we need to question credentialism and build communities that people want to join. To leverage the intelligence aspects within the enterprise we should explore and experiment with collective intelligence such as prediction markets and open peer review processes. All in all make it easy for people to interconnect.

Very high improvement in access to knowledge, internal experts, satisfaction, increased innovation and customer satisfaction.

I also recommend to read Price Waterhouse Coopers Technology Forecast Summer 2008 to get a good overview of the available tools and technologies.

So how does this impact enterprise search? Search can be made to be the facilitator for Enterprise 2.0. Of course it is possible to index and make all blogs, wikipedias, tweets (yammer), online communities and social networks searchable, but that is only one way to make it this new environment more findable. If someone tweets or blogs about information we should use that information to impact on the search results and ranking. We could also track user behavior on a site to make certain information more visible with regards to implicitly expressed interests.

Analyzing user behaviour is a key ingredient to make a search solutions successfull. By using Search Analytics, you gain knowledge of how your users use the search solution and what they expect to find. With this knowledge, simple adjustments such as KeyMatches, Synonyms and Query Suggestion can enhance the findability of your search solution.

In addition to this, you can also tune the relevancy by knowing what your users are after. An exciting field in this area is to automate this task, i.e by analyzing what users click on in the search result, the relevancy of the documents it automatically adjusted. Findwise has been looking into this area lately, but there hasn’t been any out-of-the-box functionality for this from any vendor.

Until now.

Two weeks ago Google announced the second major upgrade this year for the Google Search Appliance. Labeled as version 6.2, it brings a lot of new features. The most interesting and innovative one is the Self-Learning Scorer. The self learning scorer analyzes user’s click and behaviour in the search result and use it as input to adjust the relevancy. This means that if a lot of people clicks on the third result, the GSA will boost this document to appear higher up in the result set. So, without you having to do anything, the relevance will increase over time making your Search Solution perform better the more it is used. It’s easy to imagine this will create an upward spiral.

The 6.2 release also delivers improvements regarding security, connectivity, indexing overview and more. To read more about the release, head over to the Google Enterprise Blog.

I always think it’s nice when I hear people talking about the same things that are on my mind these days. It makes me reflect upon things in new ways and also makes me realize that I’m on to something. I attended a presentation by Björn Jeffery from Good Old (hosted by Västra Götalands Regionen). His talk on internet strategy was interesting and had many things in common with the keynote by Elizabeth Churchill (Yahoo) that I recently heard at the HCI2007 conference. Two things interested me most; the future of mobility and the inevitable question of integrity. So here are my thoughts today, on internet strategy and the future of internet usage.

Integrity
Today young people have become used to using different web 2.0 technologies such as Flickr, Facebook, Delicious etc. So we have seen the emergence of things such as social search and folksonomies. People gladly contribute with information about themselves and what they think and like. I believe this is a good thing, but there are also some risks with this. These risks are that once something is on the internet and is indexed, it’s out there and it stays there. Many people are not aware of that fact. How do you keep your integrity when everything about you can be found online? Integrity is very important when implementing these solutions in an enterprise setting.

How can people contribute without having to share their stuff with everyone else if they don’t want to? Björn Jeffery mentioned that we’ve gone from sharing nothing with noone to sharing everything with everyone and that he thought this would change back to us sharing a lot of things with many people. I hope he’s right. Teenagers might note care who they share their stuff with, but security and integrity are vital issues when considering enterprise solutions.

Mobility
In these days mobility has become an important thing. We not only expect to be able to find the information we need but to find it whenever we want from where ever we want to. I am actually writing this blog post on a train, and off course I expect to have access to all Findwise and other resources from here as well. As technology changes our behavior and expectations change with it, and so does society. (I covered excitement generators in a previous post about Jared Spools keynote on HCI2007.)

“I don’t use computers, love. This is just the internet”. (quote from Elizabeth Churchills keynote) Today there is no longer an association between internet and the computer screen. Mobile phones have become an increasingly popular way of accessing the internet. So, you can use search to access all your company’s information from a single point of access when ever you need it. Then maybe next step is mobile search on your intranet? That would not only make information become available at all time but from where ever you might be, and exactly when you want it.

So in conclusion of these talks; I think that in the future we will want to be able to access everything from everywhere at any time. We used to talk about time we spent online. That distinction isn’t really there any more. Today our tasks are interweawed, we don’t separate time we spend online and offline. (Something that becomes painfully obvious when trying to work on the train when you’ve forgotten the usbconnection for the mobile internet.) And in that time we spend online we also need to define what things we want to share with whom. If we as designers can solve these things, I think we’re on to something promising.

A lot is happening in the world of enterprise search. Recent blog posts include discussions of how enterprise 2.0 tools can be integrated into corporate systems; see discussions of taxonomies or integration on Social Glass for example. Or take a look at Bill Ives examples of people who achieved success with E 2.0, on the FAST Forward blog.

These new trends are also starting to affect how we talk about usability. A couple of months ago there was a seminar about how web 2.0 technology have consequences for usability. (Watch the video from the seminar Usability 2.0.)

This week I am attending the 2007 HCI conference in Lancaster, UK. I will present an article, written together with Mattias Arvola, discussing how prototyping techniques can structure conversation in different stakeholder groups. On this traditional HCI conference, web 2.0 and search technology have also entered the scene, with both keynotes and papers being presented about these subjects. Therefore I am looking forward to many interesting presentations and discussions about what effects enterprise 2.0 tools have on usability. So stay tuned for reports from the conference…

The expression “have you googled it?” meaning “have you search for it on the internet?” shows what an impact the worlds most valuable brand has made on people.

However, new development has provided several new and flexible ways of using search. The traditional way of searching often helps you find specific information that you know exist (presented in endless hit lists). Another approach is to let search help you find the things you didn’t know existed, but most likely help you put things into new perspectives.

One example is the recommended search solutions, such as music map or live plasma, which finds music or movies that are related to your search term and that you most likely will appreciate. Another example is what to rent that, by using different people’s preferences and searches, can recommend a good movie for your weekend. Interesting and innovative approaches are also made by Chacha (a people powered search engine that actually has real people guiding you in the information jungle, helping you explore new information) and Speeglebot (that talks to you).

I could go on and on about these new solutions, but instead just conclude by saying that search provides the platform for gathering loads of knowledge from different sources and people, and presenting it in new ways! Keep your eyes open for these upcoming solutions, it won’t be long until it is used within your enterprise to find related information and people that will revolutionize your way of finding information.

A lot of the people I meet in my work use these new web 2.0 tools daily. They ask me why metadata and taxonomies have to be so complicated when you can do “that web 2.0 stuff” with tagging. They say they prefer “the easy way” and prefer folksonomies over structures; they don’t think they can trust the structures anyway. People, who would like to work in an organization like Charlies.

Traditionally intranets are about control; we want to control what information people get and when and how they get it, instead of trying to make sure that people have the information they need when they need it.
I did some sketches for a search driven portal the other day. One of the comments I got was: “Wow! Why can’t we do that?”

Actually, people are doing that. There are dozens of services out there like iGoogle and Superstart; all about customizing the experience for each user. This is like the intranet I want!

In order to achieve this, the companies need a change of focus. It is not about having control over every detail, or about just seizing control. It’s about finding a way to manage communication and make it easier for people to find what they want when they need it.

The search vendors have started to realize that. There is a shift towards portals with search driven functionality.
The design is not static, but reflects what is new and important to you, the specific user.
There are no menus in several levels; instead information about current events and information about what has happened since the last time you visited, take up the information space. Web 2.0 tools such as wikis and blogs can be used internally to improve communication and collaboration.

Are you looking for something special?
Search for it! You don’t need to know where it is in order to find the information you are looking for.

This is off course the vision, where few organizations have dared to go. But there are off course exceptions to this. I have been working in a project where there is no fear of seizing control over every little detail. The aim is instead to understand how to best support the users in their work, using enterprise 2.0 tools and search as a vital part of the solution. I would like to see more organizations like Charlie’s…

Wisdom comes with knowledge – this is our payoff, a generic statement, easy to agree with. But what do we mean with these few words….

The management guru Peter Drucker (www.peter-drucker.com) stated already 2001 that the next society will be a “knowledge society”. Knowledge will be its key resource, and knowledge workers will be the dominant group in its workforce. Its three main characteristics will be:

- Borderlessness because knowledge travels even more effortlessly than money.
- Upward mobility, available to everyone through easily acquired formal education.
- The potential for failure as well as success. Anyone can acquire the “means of production”, i.e. the knowledge required for the job, but not everyone can win.

Together, those three characteristics will make the knowledge society a highly competitive one, for organisations and individuals alike. Information technology, although only one of many new features of the next society, is already having one hugely important effect: it is allowing knowledge to spread near-instantly, and making it accessible to everyone.

But the important thing in the knowledge society is of course to find the right information at the right time. This is the success factor, to turn information into knowledge that could be built up for each separate task or mission. This requires a good way to extract the useful information. A good search engine could give you this, the ability to dynamically find, extract, structure and understand information – to turn information into knowledge.

We call this “dynamic knowledge”, easy to achieve through search solutions, suitable for each situation. This is a way to feel wise and well informed in the knowledge society. The ability to get the right knowledge for each and every situation will give you the ability to have “dynamic knowledge at your fingertips”.

There is obviously a difference between what people want and do and what the organisations think and want to do.
I saw a good definition of what enterprise 2.0 is the other day. Meet Charlie is a good example of how web 2.0 tools can be used in the enterprise area. Because people do use them; these new tools have changed the way we communicate and collaborate. If your not an organization that is.

I think social media is here to stay. Things like flickr and youtube ultimately changed the way we deal with our photos and videos.
Look at the competitive analysis valuecurve for flickr to see how it changed the business behind photo services. (Flickr is now also the second most popular photo site.) And social media isn’t just for kids. You can find booktips from the library in Norrköping at youtube, many professionals have profiles on linked in, we subscribe to dozens of blogs and blog ourselves.

There is a lot of professional networking going on on the web. People of today have a need to share their thoughts and ideas. So there are a lot of Charlies out there. Howcome there are so few of his employers?

According to Gartner, today 80% of Business is conducted on unstructured information, which is about 85% of all data. And yet most of the development för IT is done for the rest of the information, the 15% that is structured and semi-structured. People go for openness and collaboration but organizations go for structure and control…